The analysis and planning on how a brand is positioned in the market. Developing a good relationship with target public is essential for brand management.
A series of activities designed to enhance the level of customer satisfaction. Can also include the feeling that a product or service has met the customer’s expectation.
Communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
Considered the connectivity between advertising and customer relationship. This relation facilitates the acquisition of targeted customers in an effective fashion.
A form of communication in marketing used to generate increased consumption of products or services to customers.
The frequency at which a customer chooses a particular brand over others. Customer Retention is determined primarily by the Marketing and Customer Service received by the individual.